Privacy Policy

Last updated: 21/11/2024

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1. Introduction

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This Privacy Policy describes how Alpha-Art (“we”, “us”, “our”) collects, uses, stores and protects personal information in the course of providing art-market analysis, bespoke reports, advisory services, and related digital content.

Alpha-Art is operated by:

TOKEN A LIMITED
Company Number 08927869
Registered Office: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

We are committed to handling your data responsibly, transparently, and in compliance with applicable data-protection laws, including the UK GDPR and the Data Protection Act 2018.

By using our website or engaging with our services, you agree to the terms of this Privacy Policy.

 

2. Information We Collect

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We may collect and process the following categories of personal data:

     2.1 Information you provide to us

• Name, email address, contact details

• Company or institutional affiliation

• Inquiry details when requesting a bespoke report

• Billing and payment information (for commissioned work)

• Voluntary information provided via forms, email, or consultations

     2.2 Automatically collected data

When you visit our website, we may automatically collect:

• IP address

• Device and browser information

• Site usage and interaction analytics

• Cookies and similar technologies used for performance, security, and functionality

 

2.3 Advisory and research-related information

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To prepare bespoke art-market reports, we may process:

• Professional interests (e.g., collecting focus, markets of interest)

• Project-specific information you choose to share
  We do not collect sensitive personal data unless you explicitly provide it.

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3. How We Use Your Information

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We use personal data strictly for the purposes relevant to our services:

• To provide bespoke art-market reports and analytical services

• To respond to inquiries and communicate with clients

• To manage billing, invoicing and client relationships

• To improve website performance and user experience

• To comply with legal obligations and maintain security

• To send updates or insights only with your explicit consent

We do not sell, license or trade your personal data.

 

4. Legal Basis for Processing

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We process personal data on the following bases:

• Contractual necessity — preparing bespoke reports, responding to client requests

• Legitimate interests — improving our services, maintaining website functionality, preventing misuse

• Consent — for optional communications or analytics cookies

• Legal obligations — compliance with tax, accounting, and regulatory requirements.

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5. Sharing Your Information

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We may share your data only with:

• Service providers (e.g., hosting, analytics, payment processors)

• Professional advisors (e.g., accountants, legal counsel)

• Authorities when required by law or to protect our rights

We do not share data with third-party advertisers or unrelated businesses.

All service providers operate under confidentiality and data-processing agreements.

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6. Data Retention

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We retain personal data only for as long as necessary for:

• Delivering commissioned work

• Fulfilling contractual or legal obligations

• Accounting or audit requirements

Information no longer required is securely deleted or anonymised.

 

7. Security

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We implement technical and organisational measures to protect your information, including:

• Encrypted data storage

• Secure server infrastructure

• Access controls and internal confidentiality policies

No online transmission is completely secure, but we maintain industry-standard safeguards.

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8. International Data Transfers

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As a UK-based company, your information may be processed in the UK or the EEA.
If third-party services operate outside these regions, we ensure adequate safeguards such as Standard Contractual Clauses (SCCs).

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9. Your Rights

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Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Port your data to another service

Requests can be made at any time via the contact information below.

 

10. Cookies

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Our website may use cookies to enable functionality, security, analytics and performance.
You can manage or disable cookies through your browser settings.
For detailed information, refer to our Cookie Policy (optional to add if needed).

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11. Third-Party Links

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Our website may contain links to external sites.
We are not responsible for the privacy practices of third-party websites.

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12. Contact Us

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For questions about this Privacy Policy or to submit a data-rights request, please contact:

TOKEN A LIMITED

By post: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

Email: please see "contact us" section

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13. Updates to This Policy

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We may update this Privacy Policy from time to time.
Revisions take effect once published on our website.